Digital Marketing Strategy
Every plan starts with company, market and competition analysis, brought together into a single strategy: a channel mix, a budget allocation and a target return that the rest of the process is built to hit.
What We Do
Thirteen digital marketing services delivered under one roof from our Mumbai studio, for clients across India. Our all inclusive process includes market research, brand strategy, performance analysis and competitive analysis, before our full fledged marketing approach across strategy, web, creative and paid media.
Strategy and Performance
Strategy comes before spend. These are the services that decide where your budget goes and prove what it returned.
Every plan starts with company, market and competition analysis, brought together into a single strategy: a channel mix, a budget allocation and a target return that the rest of the process is built to hit.
Search, Shopping, Display, YouTube, Facebook and Instagram campaigns: PPC and paid social engineered around a target cost per acquisition and reported on transparently every step of the way.
Activations, instore placement, direct mail and experiential campaigns that reach audiences mass media can't, built to work alongside your digital channels rather than in isolation.
Ongoing tracking across every channel in GA4, with budget reallocated away from what isn't converting and into what is, on a continuous basis rather than at the end of a campaign.
Web and Growth
A campaign is only as good as the page it sends people to. These are the services that turn traffic into revenue and keep it flowing organically.
Fast, conversion focused websites and landing pages, built to turn ad traffic into paying customers rather than just visitors.
Email flows and sales funnels that qualify and convert a lead automatically, so follow up happens the moment someone shows interest, not days later.
Technical and content SEO that gets your business found on Google organically, compounding into a channel that keeps generating revenue long after a campaign ends.
Clean tracking, GA4 dashboards and reporting that tell you exactly what every channel and every rupee is doing for your business.
Creative and Social
Strategy and media buying only work if the creative behind them earns attention. This is everything we produce to make that happen.
Platform native content, community management and paid social that builds audiences who actually convert, not just accounts that look active.
Copy and creative built around what your audience actually responds to, across every platform and every stage of the funnel.
Visual identity and campaign assets that keep your brand consistent and recognisable, from a social post to a storefront.
Product and brand visual content, shot and edited to work across paid social, organic content and your website alike.
Partnerships with creators who reinforce your brand's reputation and put it in front of an audience that already trusts them.
Budgeting For This
Most agency sites make you fill in a form before they will discuss money. These are the real market ranges so you can budget before you speak to anyone, including us. Our own quotes are scoped per engagement and built around a target return rather than a fixed package.
The lower end covers technical fixes and on-page work for a small site. The upper end reflects competitive categories needing continuous content production and genuine outreach based link acquisition. Below roughly ₹25,000 per month you are usually buying audits rather than execution.
This is the management fee only. Ad spend is separate and paid directly to Google or Meta, and typically ranges from ₹10,000 to well over ₹5,00,000 per month depending on category and ambition. Be cautious of anyone bundling the two figures into one number, because it makes the actual cost of the service impossible to evaluate.
Entry level retainers cover a single channel with light creative support. Between ₹30,000 and ₹75,000 per month you get a genuine technical audit, a content plan built on real keyword research and link building through outreach, which is where consistent organic growth over a six to twelve month horizon starts to appear. Above ₹1,00,000 you are funding multi channel work with dedicated creative production.
Category competition is the largest single factor, followed by how much creative production a campaign needs, how many channels run in parallel and whether your site needs development work before traffic converts. A campaign pointed at a page that does not convert is the most expensive mistake in this list, which is why web development often comes before media spend in our sequencing.
Ranges reflect published 2026 pricing surveys of Indian digital marketing agencies and are provided for planning. They are market-wide figures, not an Aurex rate card. Tell us your goals and we will quote against a modelled target return.